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Own Your Thinking Before AI Does
If you don’t own the model in your head, the model will own you
Feb 25
•
Michael Thomas
2
Step One and Done: The Prime Mover Mindset for the AI Age
Own the start and the finish. Let AI handle the messy middle.
Feb 22
•
Michael Thomas
Change The Setting, Change The Outcome
How changing the room changes behavior and results
Feb 18
•
Michael Thomas
Prime Mover Advantage: A Manifesto
The strategy that creates category owners
Feb 16
•
Michael Thomas
The Mobilization Ladder: The 5 Drivers of Human Action
Why people don't move—even when they want to
Feb 13
•
Michael Thomas
2
Rented Problems
He who owns the problem owns the position.
Feb 8
•
Michael Thomas
2
Rented Positioning
Own the Problem. Own the Position.
Feb 6
•
Michael Thomas
3
Rented Identities
Customers don't leave better products. They leave rented identities.
Feb 1
•
Michael Thomas
3
3
2
January 2026
The Territory Naming Playbook: The Owner's Manual for Names That Travel
A strategic playbook for naming categories, brands, products, and frameworks that become inevitable.
Jan 28
•
Michael Thomas
2
The Perfect Day Prompt
How to frame your day like a Prime Strategist
Jan 25
•
Michael Thomas
3
1
7 Signs That Separate Category Owners From Renters
Why growth feels harder than it should - and what to do about it
Jan 18
•
Michael Thomas
1
Own The Narrative That Can't Be Copied: The 9-Part Framework for Positioning
Build yours with the Narrative Builder Flywheel Prompt
Jan 14
•
Michael Thomas
3
1
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